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Julie Strickland

While many intelligent people have sought to establish an accurate, worthwhile metric to help compare the performance of developers across time, teams, and organizations, the fact remains: nothing is getting it consistently right, so let’s focus our time and energy elsewhere.

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Estimating the budget or timeline of a software development project is extremely difficult. Even as the software industry continues to innovate at lightning speeds, accurate estimation remains the “white whale” of both agencies and product companies.

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Understanding the Jobs-to-be-done framework can help guide innovation, increase customer success, and inform user experience opportunities.

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