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Business

Stories, insights, and resources covering various aspects of business in technology for leaders, entrepreneurs, and c-suite executives.

 

 

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Legacy Enterprise

 

Launching a Startup in a legacy enterprise

 

Alex Behrens, Director of Engineering at CWT is an experienced builder of technology and culture with experience in a number of different industries. It's no small feat to build an entirely new tech startup inside of a legacy IT organization. Alex discusses introducing Agile, building internal partnerships, and helping teams across the enterprise innovate faster while still honoring the original thinking that served the company well for many years before this effort.

 

Impact of Technology on Business

 

The Full Impact of Technology on Business, Including Yours

 

When you reach an executive position, you need to understand all of the functions of the business.  That’s been the experience of Cheada Lao, EVP of Operations at Allied Administrators, a leader in the benefits administration field. The firm’s primary objective is 5-star customer service, which from an operations standpoint touches internal and external software systems, data privacy, and even UX. 

 

Product to Market

 

Improving The Product to Market Process to Deliver Faster

 

Business and technology leaders face consistent pressure to bring products to market faster. SlashBlue CEO Tom Dodds discusses how to build technology that's aligned with the people, process, and purpose of the organization. Does it help people do their jobs better? Is it impacting the company positively? Is it helping the company with its lasting purpose? The answers to these questions contribute to a holistic view of technology implementation.

 

Customer Discovery

 

Understanding The Full Customer Discovery Process

 

Practitioners turned tech founders to give us a unique view of the customer discovery process because they usually start their companies in order to solve a problem they've experienced themselves. Such is the case for attorney turned startup founder Alex Nordholm, CEO of DealWIP, a legal tech startup whose product is a SaaS due diligence project management and workflow tool for corporate attorneys, investment bankers, accountants, and other transaction advisors. 

 

API Business

 

API-As-A-Business

 

Christine Spang is the CTO and Founder of Nylas. The Nylas APIs power applications with email, calendar, and contacts sync from any inbox in the world. Christine got involved with software engineering by contributing to the free software operating system Debian GNU / Linux when she was 15, earned her B.S. in Computer Science at MIT, worked as an early Linux kernel engineer at Ksplice (acquired by Oracle), and then started Nylas in 2013 to fix IMAP, MIME, and the fragmented world of email systems. 

 

Startup Story

 

An Original Startup Story: Selling pigs, to CTO

 

CTO of Labdoor, Helton Souza, has stories to tell. Stories about moving to America to learn English, about selling pigs (yes, pigs) online, about pitching for Startup America, and ending up in Silicon Valley. He's also got insights about taking scientific lab data and making it consumer-readable, about saving 46% on infrastructure costs with smart cloud moves, and about countless hours around a kitchen table coding like madmen in an Airbnb in Milan. 

 

Automated Business Solutions

 

Improving UX with Automated Business Solutions

 

Tyler Foster is the Senior Vice President of Technology at Evolv, a cloud platform on the bleeding edge of evolutionary algorithms for automation and optimization. Tyler discusses how optimization and automation engines like Evolv improve user experience and business results, and how to effectively organize multi-disciplinary teams of data scientists and engineers.

 

How to Grow Business Faster

 

Grow Business Faster by Learning Faster

 

Kevon Saber is the CEO of GoCheck Kids, a mobile app that helps to detect early vision disease in children. Kevin started his tech career developing mobile games, later making a personal pivot to focus more on the cross-section of business and people. Kevon discusses the importance of a people-first mentality, how to grow a business faster by learning faster, and how he instilled an effective Agile strategy across the entire company to take GoCheck Kids to the next level.

 

Enterprise Customers

 

Engaging Enterprise Customers with Product

 

How do you make application changes when you have 120 million active monthly users? James Colgan, Microsoft’s Director of Product Management for Outlook Mobile discusses how his Outlook team achieved growth from zero to 56 million active users in just 2 years; and then how to engage enterprise customers as the product matures and you're looking for greater scale.

 

B2B Marketing Success

 

Look-alike Audiences for B2B Marketing Success

 

Serial entrepreneur, and engineer-turned AI marketer, Olin Hyde, started Leadcrunch to do the same for B2B marketers, a group of buyers who behave in totally different patterns than consumers. Olin discusses how engineers can learn about product-market fit for their ideas, and how SaaS subscription billing might not be the best fit for all businesses to unlock value-based billing.

 

 

Agile Transformation

 

Agile Transformation and Delivering “First Value”

 

One of the most difficult transitions an organization can make is moving from “how much will that cost?” and “how long with that take?” to “how quickly can we deliver first value?” That’s the essence of Agile transformation. Jeff Despain, Sr. Director Engineering at CHG Healthcare discusses the company’s relatively rapid and intensive transformation to Agile product teams -- a full 80-person org in just over 9 months.

 

Fractal Theory

 

Fractal Theory And Human Organizations

 

Oksana Shmaliy, scientist turned technologist, currently leads IT Strategy and Architecture at Grange Insurance, where she led the DevOps transformation company-wide. Oksana discusses systems thinking, organizational scale, and how fractal theory can help us understand the complex human organizations. 

 

Strategic Acquisitions

 

Strategic Acquisitions to Enhance your Company’s Value

 

Most of us have engaged with, and even built, products and platforms that make heavy use of messaging. But how does anyone know if those messages convert into sales or other actionable metrics? David Galante, SVP of Marketing and Product Management at Mobivity walks us through the answer.  David recently moved on to Oracle where he currently serves as Senior Director of Food and Beverage Solutions Management. 

 

Enterprise Risk Management Framework

 

Conserve Capital With an Enterprise Risk Management Framework

 

Global enterprise IT leader Dipanjan Choudhury who has almost 20 years of experience in software development, platform, and consulting leadership roles, tells us his perspectives on risk mitigation so smaller companies can learn from the best practices of larger companies and prepare themselves for growth. Dipanjan argues convincingly that as QA and Security shift left, so should Risk Management.

 

Tech Conference

 

Organizing a Tech Conference: Advice from the pros

 

Tech conference veterans Sarah Withee and Colin Dean joined Ledge in this episode to talk about their combined dozen years of organizing tech conferences, what they personally get out of it, and the value the events provide when done well. We talked through all the stakeholder groups, how to take good care of them, and how to think about budgeting, speakers, and more.

 

CEO Insights

 

CEO Insights From a Tech Startup Founder

 

Gun.io’s founder and CEO, Teja Yenamandra, for a first-time telling of the history of the company. It's an epic that goes all the way back to the dorm room days and traces a winding road of pivots and relationships to today’s premium developer and client experiences.

 

Subscription Box Business Model

 

Tech Insights in The Subscription Box Business Model

 

Ryan Yockey has accrued an enviable résumé, after over 15 years of working with a wide variety of cutting-edge companies. A self-taught dev, Ryan founded his own art business, DNA Imprints, in 2006, and currently works as Director of Engineering at FabFitfun; an innovative firm that dispatches boxes packed with health-related goodies. 

 

B2B Video Marketing

 

Driving Traffic That Converts with B2B Video Marketing

 

Video ads for B2C are all the rage in 2019: we expect our favorite brands to reach out to us through engaging, high-quality video content. But what about B2B? Can video help move your customers through your funnel faster? Graeme McLaughlin is the Head of Strategy at Explainify, where he helps B2B companies communicate better with their audience to drive sales. 

 

Success Stories of Entrepreneurs

 

From Addict to Entrepreneur

 

Entrepreneur Michael Dash had it all -- a multi-million dollar business, cars, real estate, you name it. He also had a compulsive and addictive personality that led him to gambling, drugs, and a destructive path that brought it all down. In his new book, “Chasing the High,” Michael lays out his path to recovery in a raw, honest, framework that he’s turned into a program called “F.A.T.E” -- From Addict to Entrepreneur.

 

The Buyer's Journey

 

Understand the Buyer's Journey with Next-gen Software Demos

 

Do we take software demos for granted? Should we be investing more energy and attention into demo UX? CEO and founder of Omedym, Greg Dickinson, believes so. Omedym’s solution helps companies craft interactive software demo experiences, intelligently delivering answers to would-be buyers’ questions in real-time. As Internet culture wreaks havoc on our attention spans, would-be customers ashew the traditional solution evaluation process. 

 

How To Build a Startup

 

From Startup Weekend to YC to Startup Success

 

Technology co-founder Matthew McDonald is no stranger to rapid change. He joined a Startup Weekend event, met some contractors there with an idea to change the construction equipment rental industry, and built a prototype -- booking their first validation client the same weekend. When a friend suggested they apply to Ycom, his co-founders and he were shocked to be accepted and moved together to California after having only known each other for 6 weeks.
 

Retaining Talent

 

Retain Talent Through Better HR

 

Mike Kritzman, CEO at SkillNet, joins the podcast to discuss how Skillnet is helping companies to do better with their HR by upskilling and reskilling to retain talent. Mike guides vision and direction based on insights from his leadership roles at Oracle, Ernst and Young and others where companies lacked effective tools to bring out the best in their people. SkillNet collects skill data to help managers coach and develop staff.
 

Successful Business Venture

 

MBA Project to Successful Business Venture

 

Donnie Goins, CEO of Software Development Europe is accomplished in delivering software and hardware products in various technical areas. He has led small to large teams (up to 500 engineers) to develop products from concept to profitability. Donnie shares his story about how an MBA project to redefine outsourcing by tapping into Central and Eastern Europe became a successful business venture.
 

Innovative Email Marketing

 

Innovative Email Marketing: smarter, easier and safer

 

lexis Panagides is the CEO of mxHero, which specializes in improving the email experience for businesses and end users through easier access, better control, and enhanced safety. Alexis shares his vast experience around email, from his beginnings in Brazil to his ongoing challenges as an innovator in this space.
 

Customer Relationship Building

 

Build Rich Relationships with Your Customers

 

Ledge sits down with Kevin Wang, VP of Product at Braze, to share how they are leading the way in helping brands such as Microsoft, Citi, Postmates, and KFC to build rich relationships with their customers.
 

Digital Marketing

 

Jumping Into Leadership

 

Jason Nochlin is the CTO, and Co-Founder at GaggleAMP who are helping their clients increase the impact of your social media marketing efforts. Jason joins Ledge in this episode to talk about jumping into the leadership, the balance of management and coding, hiring the right pieces to grow your organization.
 

Customer Communication

 

How Do You Communicate with Your Customers?

 

Ledge sits down with Randy Layman, the Vice President of Software Engineering at AVOXI, to talk about how they are helping companies around the globe effectively and efficiently communicate with their customers.
 

Technical Writing

 

Technical Writing, and Customer Empathy

 

Ledge sits down with Christopher Furlin, Content Development at Tempered Networks, to talk about the journey from a stockbroker to technical writer, and the importance of customer empathy.